Bird in Hand, a globally celebrated winery known for its premium wines, breathtaking experiences, and bold artistic vision, is looking for a talented PR & Brand Executive to join our team.

About the Role

Working closely with our Brand Director, you’ll be the driving force behind our brand storytelling. You’ll balance hands-on content creation, media relations, and event coordination, ensuring Bird in Hand’s voice is consistent, and unforgettable across every channel and touchpoint.

Whether you're writing a press release, managing an activation, hosting media at our estate, or supporting high-profile brand events, you’ll thrive in a dynamic, premium-focused environment where no two days are the same.

Key Responsibilities

• Develop and distribute high-quality media releases, brand copy, and digital content.

• Cultivate relationships with media, influencers, tourism bodies, and partners.

• Manage communications with PR agencies and ensure brand alignment across all outputs.

• Create and manage content for digital platforms.

• Coordinate and deliver private and public events in SA and Tasmania—from concept to execution.

• Oversee the creation and distribution of marketing collateral and merchandise.

• Support sponsorship activations and ensure brand consistency in all promotional efforts.

Required Experience & Skills

• 3+ years of experience in public relations, brand communications, or a similar role—ideally within the wine, luxury, lifestyle, or tourism industries.

• Proven ability to pitch and secure media coverage across traditional and digital channels.

• Strong portfolio showcasing written work, brand storytelling, and content creation.

• Experience planning and executing events of varying scales.

• Proficiency in digital content tools

• Solid understanding of social media platforms and content strategy.

• Familiarity with working with creative agencies, photographers, and designers.

• A network of media, influencer, and industry contacts is highly desirable.

What We’re Looking For

• PR and media relations pro with exceptional writing and storytelling skills.

• Digitally fluent in content creation for web, social, and email.

• Event coordination wizard—meticulous, cool under pressure, and guest-focused.

• Ability to juggle multiple projects with precision and creativity.

• Strong visual sensibility; familiarity with design tools.

• Passion for wine and premium experiences—experience in wine marketing highly regarded.

You’ll Need To:

• Be based in Woodside, SA and happy to travel to Tasmania for key brand events and activations.

• Thrive working both independently and collaboratively across teams.

• Excel in a fast-paced, high-standard brand environment.

Why Join Bird in Hand?

We’re more than a winery—we’re a destination for art, culture, and luxury. You’ll be part of a close-knit, creative team that values bold ideas, elegant execution, and authentic connection.

How to Apply

Please send your resume and a brief cover letter and/or portfolio showcasing your relevant work to: **************@birdinhand.com.au.  Applications close when the right candidate is found—so don’t delay!