Raising awareness about the opportunities to live, work and invest in regional Australia
In December 2021, the Regional Australia Institute (RAI) commissioned market research to find out exactly how regional Australia was viewed by those living in our major metropolitan cities and what they were looking for when they were ready to make the move.
We found that a life in the regions was top of mind for thousands of city dwellers. In fact, one-in- five were considering a sea-change or tree-change. More than two-thirds of those who were considering moving were ready to do so within a year!
This market research was about finding out what the pull factors were to the regions, and what city residents wanted to leave behind.
The top three factors driving people to leave the city life was:
- Avoiding roads and traffic congestion (70%);
- Reducing general stress and anxiety (69%);
- Reducing cost of living (68%)
Without that mortgage stress we are able to allocate more of our income to doing fun stuff like buying a house and taking holidays with the kids.’ Helen Daly Mackay QLD
What was most interesting about this research was the pull factors to regions were greater than the dissatisfaction of city living.
The research shows the top three factors drawing people to regional Australia were:
- Sense of space (77%)
- Connecting with the natural environment (77%)
- Overall improved wellbeing (75%)
The Regional Australia Institute has developed this Move To More website in response, to raise awareness among metropolitan Australians about the opportunities to live, work and invest in our regional towns and cities. A place where regionally curious Australians can search seventy-six regions and almost 2000 regional towns. Regional Australia is home to thousands of rewarding and diverse jobs and Move To More has shown it can reach those city dwellers thinking about a move to more!
The website has received over 102,000 visitors in the last three months! It gives regional businesses the opportunity to promote the jobs available to job seekers that visit the website daily. Move To More has partnership opportunities available to promote jobs through our jobs board as well as through our other mediums such as podcast, email newsletters, this website and our social media channels.