ABOUT US

Change your lifestyle and live and work in a vibrant community and great coastal environment.

Ballina Shire is situated on the Far North Coast of New South Wales, 20 minutes from Byron Bay and one hour from the Gold Coast. The shire is a popular tourism destination with pristine beaches, rainforest retreats and hinterland hideaways.

ABOUT THE ROLE

Position

Reporting to the Manager Communications and Customer Service, this position leads the strategic delivery of Council’s destination and economic development portfolio, bringing together tourism, visitor services and business engagement to drive sustainable growth.

You will lead a small team to implement initiatives that enhance Ballina Shire’s reputation as a vibrant and attractive place to live, work, invest and visit.

This position is a temporary appointment for up to 13 months.

To be successful you will bring

• Behaviour that positively demonstrates Council’s values: creative, accessible, respectful, energetic and safe.
• Tertiary qualifications in tourism, business, communications or a related field, or equivalent professional experience in destination or economic development.
• Proven experience leading the development and/or implementation of destination, tourism or economic development strategies.
• Demonstrated experience in leading a team with the ability to develop and mentor staff to perform and promote a positive work environment.
• Demonstrated ability to manage cross-functional teams and deliver strategic programs.
• High-level stakeholder engagement and communication skills across sectors.
• Demonstrated experience in the tourism sector and/or in a Visitor Information Centre, including experience in retail sales and tourism bookings (e.g. tours, accommodation, etc.).
• Demonstrated experience in marketing and promotional activities, with proficiency in using social media for destination or business promotion.

The rewards

• An annual salary range of $93,500 rate to $107,300 (plus 12% superannuation) dependent upon skills, experience and qualifications.
• Flexible work arrangements to support your lifestyle, including a 9 day fortnight working arrangement.
• Ongoing professional development and training opportunities
• Job security and a supportive, values-driven workplace culture
• Health and wellbeing initiatives, including Fitness Passport member options
• Meaningful work that contributes to the sustainability and liveability of our region.
• Provision of uniform.
• An inclusive culture where all our people are valued, EEO, diversity and differences are respected.
• An absolute focus on our peoples’ safety and well being.
• Generous Award workplace conditions.

Click here to view the Position Description and Information Package.

Applications close

11.30pm on Friday 24 April 2026

Specific enquiries

Tracy Lister | Manager Communications and Customer Service | 02 6686 1257