Media and Social Media Lead

Provide strategic advice and support to build and protect Council's reputation through proactive media relations, effective issue and crisis / incident management and informing, educating and engaging the Tweed community through social media channels.

You will lead and coordinate the media and social media program by managing the team and day-to-day operations including the weekly Tweed Link newspaper, online newsroom, media enquiries and releases and social media content creation, planning, reporting and channel and community management.

About the role:

• respond to media enquiries and build relationships with media outlets, write and distribute media releases, maintain online newsrooms, attend Council meetings, coordinate media events and media monitoring services
• oversee and support staff to deliver all aspects of Council's social media channels
• coordinate the Tweed Link including editing, production and publishing
• oversee and support staff to deliver content creation and graphic design services
• an essential component of this role is media and social media operations in times of crisis and emergency management situations

What's on offer:

• a base salary commencing at $95,331 per annum with competency-based increments up to $109,716 per annum, plus 11.5% super
• 70-hour, 9-day fortnight
• training and development opportunities
• flexible work options for a healthy work/life balance
• generous employment conditions (we have too many to list - click here for more).

We are seeking:

• a degree or postgraduate qualification in a discipline such as digital / new media, communications, public relations or journalism
• demonstrated media relations experience
• experience in managing multiple social media channels, platforms, online communities, direct message touchpoints and digital marketing and advertising
• experience in creating engaging and creative content using tools such as Adobe Creative Suite, Canva or similar
• experience in issue management and critical incident / emergency response including negotiation and conflict resolution skills
• exceptional writing, spelling and grammar skills with the ability to write in plain language, and with impact
• knowledge of and experience with the Tweed and regional media scene will be highly valued

About us:

• Located on the picturesque far North Coast of NSW, bordering the Gold Coast.
• The Tweed is a vibrant, diverse location offering a lifestyle near the water, in a rainforest or on a farm.  
• Tweed Shire Council is committed to employment equity and diversity and encourages applications from people of all ages, abilities and backgrounds in both traditional and non-traditional roles.  We provide workplace adjustments for people with disability, and access to flexible work options. 
• Join an employer of choice. Professionals Australia (Local Government Engineers’ Association) has named Council the 2021 Employer of Choice for our great employment practices within NSW local government. 

Where it's located:

This position is based in Murwillumbah and can be directed to work from any Council work site.

Position closes: 

Friday 22 November 2024 at 12 noon sharp (NSW time).  Late applications will not be permitted.

Recruitment timeframe: 

• Applicants will be notified the outcome of their applications by close of business Monday 2 December.
• Shortlisted candidates will be interviewed on Thursday 5 December at the Murwillumbah Civic Centre.

Click here to view the Position Description 

TIPS for Addressing the Selection Criteria

Click here for more information on the Recruitment Process

Click here to view our Values

Pre-Employment Screening:

Tweed Shire Council conducts pre-employment assessments as part of its recruitment process. 

Job offers are not made until screening has been completed. Tweed Shire Council uses third-party providers to undertake:

• Pre-employment medical – some roles require a functional (physical) assessment, and all positions are subject to drug and alcohol screening (a positive test result means the recruitment process ends and your application will not be considered).
• Background screening - verifies that the information you have provided throughout the recruitment process is true and correct.  Click here for more information.

Reference Checks are undertaken by the panel. Your 2 referees should ideally be your current and most recent supervisors.  Your referees are not contacted unless you’ve been interviewed and are a preferred candidate. 

How To Apply:

You must use your own email address, and not one used previously by another person that has applied for a position with council.

Once you start your online application, you cannot save and return to it later. 

1. Have your Resume document ready to go.
2. Fill out all questions below. Click 'Next'. 
3. You'll then be prompted to attach your resume and other documents (if applicable). Click 'Next'.
4. Review your application to confirm everything is correct. Click 'Confirm' to submit your application.

If you'd like to COPY and PASTE question fields into a separate Word document to work on over time, please find them listed below:

• Detail your degree or postgraduate qualifications in disciplines such as digital/new media, communications, public relations or journalism.
• Describe your extensive experience in media relations and issue management.
• Outline your communication skills and experience, including your exceptional writing skills across a variety of channels, using plain language with impact.
• Describe your experience in managing multiple social media channels, creating on-brand digital content, and using content calendars for scheduling.
• Detail your proficiency in analysing social media data, producing performance reports, and making data-driven recommendations to enhance social strategies. 
• Describe your experience in workload planning and time management in a busy environment.
• DESIRABLE:  Detail your knowledge and understanding of local, political and current issues facing the Tweed and working relationships with local media organisations or social media page owners. 

SK97188A

OFFICE USE ONLY